Lucca: A photographer immersed in two cultures grows to become an international fashion and commercial freelancer.

Lucca: A photographer immersed in two cultures grows to become an international fashion and commercial freelancer.


Lucca Photography
I was born in England and from an early age I have been living between England and Brazil. Now in my early twenties, I am working as a freelancer shooting mostly fashion and some advertising briefs. I am new in the industry and after coming to Brazil as an assistant for a big production shoot last year, I have recently gained representation from an international agency. I fell in love, with photography, at the age of 15 and without spending too much time thinking, I left my academic studies at college to pursue my dream.

I have been attempting to understand myself ever since. Photography for me is about self expression more than anything else. My focus nowadays is to better understand my style and grow upon it. I’m also involved in theatrical direction and hoping to make the leap to moving image soon!

Lucca Photography

NS: Pick a favorite photo or two and talk about the process of creating it. Why is the image important to you?

LM: I shot this image around four years ago when I first started photographing. Although it isn’t part of my portfolio, it’s an image I will most certainly never forget the hard work and luck involved.

Lucca Photography

It was shot at Bournemouth beach, on the south coast of England during a cold autumn’s day. We put the model, all chained up in the water and without realising the strength of the waves, I had to shoot with the camera pointing down above my head. I wasn’t looking through the lens. Also, I had three assistants helping to block the strong sun and its reflection on the water. The model wasn’t at all comfortable and I only had the chance to take two frames. Upon reaching the beach, presuming that it hadn’t worked out, I took a look at what we had shot and there it was, the shot – perfectly exposed and without any unwanted reflection!

We love the colors and tone in your photos. Can you talk about your process in getting these looks? Do you use a lot of lighting effects or editing?

Thanks! Well, since starting analysing images while studying at the Arts University College at Bournemouth, I feel in love almost immediately at how light could convey, enhance and create a feeling by itself in an image. I started experimenting, with off-camera flashguns, to achieve certain effects and contrasts I would see in other images. It’s funny actually, in the beginning my images were very soft and I often tended to desaturate colours. With time, I have changed to work with more lights and more colours. All is achieved on set, and yea, played around a bit in post production.

Lucca Photography

Lucca Photography

Lucca Photography

Can you talk about your education. You studied both photography and sociology, correct? How have the two connected for you?

I began studying sociology, anthropology and philosophy at sixteen. Yep, pretty deep. I have always been hugely interested in our behaviour and emotional responses. At 17 I decided to leave college and apply for an intense one year course in Photography. I was accepted at one of the leading institutions in England, the AUCB, and there I spent the year studying and shooting every single day of the year. I would spend 10 hours a day working on projects.

For me, everything is connected. And I really mean everything. It is crucial for every creative person, by saying creative I mean everyone who is aware of his or hers creative instincts, to realise that everything inflicts on our ability to perceive and express.
Now that I am beginning to express myself in other mediums I find that my past studies have really helped me understand people develop my ideas.

Lucca Photography

Lucca Photography

What fashion inspiration drives your work? Do you read certain blogs or magazines? What other photographers do you follow?

Pretty much everything inspires me and by that, my work. I check daily various blogs and magazines to see what’s happening outside my front door. It’s for our benefit that we can today access so much information with so much ease. Although we take it for granted, it’s wondeful how we be in contact with so much art with the Internet!

I follow various photographers such as Patrick Demarchelier, Koray Birand, Solve Sudsbon, Sebastian Kim, David Sims, Peter Lindbergh. Well, only to mention very few!

Lucca Photography

Lucca Photography

We ask this of everyone: What advice can you give to the aspiring artists in our society hoping to get where you are today? What about living a creative life is important to you?

I think the most important thing is for every aspiring artist to imagine they are a sponge and absorb everything around them – go back to being a baby and look around with grandiose questionable eyes. Ask questions, strive for new answers, challenge opinions with your own instinct, back up all information you have and be brave! Everyone has at least one hidden gem inside of them; I believe it to be essential for us to break free from the barriers we create in our minds and take the leap of courage to create what we want and feel is right.

And please, don’t tell me you want to be different! That is utter rubbish, be yourself and that way you will most definitely be different. It’s natural.

Lucca Photography


Oh by the way, I am developing my first experimental short film. It was all shot on an ipad as I’d like to inspire others to look at producing independent short films with whatever available mediums they might have. And not to limit themselves or their creativity to expensive cameras as a means to produce independent work.

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